Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. It is the process of identifying and selecting media outlets – mainly newspapers, magazines, websites, TV , and outdoor placement – in which to place paid advertisements. The person responsible for evaluating the many media options and strategizing campaigns to support a particular product, service, or brand is called a media planner.
That is why we determine the best combination of media to achieve the marketing campaign objectives through the all media varieties including Print Media, Electronic Media and Social Media too.
A media planner’s job is to develop a coordinated plan for a particular client’s advertising budget. They decide where, when, and how often to feature a specific ad. The more the planner can optimize – meaning stretch – a client’s budget to reach the largest number of people, the better his or her odds of seeing results. The whole purpose of advertising is to make potential customers aware of a company’s products or services and to persuade them to buy them.
Media planning is one of the four key divisions of most advertising agencies, which also include:
- Brand planning
- Account management
We identify which media platforms would best advertise a client's brand or product. We work within advertising agencies or media planning and buying agencies. We also enable our clients to maximize the impact of their advertising campaigns through the use of a range of media and we enable them to manage the media planning and buying, which is the process of strategizing, negotiating, and purchasing ad placements, or "inventory." When planning what inventory to purchase, planners must take into consideration the product being advertised, target audience, and campaign goals.
The goal when creating a media plan is to reach target customers - those who are most likely to buy from you, at the exact moment that they have decided to buy. Using advertising, you can educate and inform those likely customers, to make them aware of your business and to persuade them to buy a particular product from you rather than another business.